Brand Strategy
Overview
Foxit’s brand strategy is rooted in a clear mission, vision, and voice that highlight our dedication to innovation, customer satisfaction, and leadership in the PDF industry. We focus on delivering productivity-driven solutions, cost-effective PDF management, and seamless integration, while also prioritizing security and compliance.
Our messaging emphasizes empowering businesses with intuitive, AI-powered tools to simplify document management, while staying grounded in values like collaboration, approachability, and professionalism. This cohesive approach ensures that every interaction with Foxit strengthens our position as a trusted partner, reinforcing our commitment to helping businesses thrive.
Our Mission
Foxit’s mission is to develop innovative PDF products and services that empower customers to be more productive and efficient with their digital documents. By understanding customer needs and delivering practical solutions, Foxit strives to help users do more with their documents while driving meaningful business outcomes.
Our goal is to provide solutions that make workflows smarter, faster, and more seamless. That's why Do More with Documents isn 't just a tagline - it's a promise we deliver with every product.
Our Vision
Foxit aspires to become the global leader in PDF solutions, empowering businesses and individuals with fast, efficient, and intuitive document management tools. With a commitment to innovation and customer satisfaction, we aim to lead advancements in document technology and seamlessly integrate into industries worldwide. Our goal is to help businesses increase productivity and achieve greater operational efficiency by providing smarter, more effective digital solutions. By continuously evolving and adapting to the needs of our customers, Foxit strives to transform how businesses and individuals interact with documents.
Key Messaging
Innovation, Security, Productivity/Efficiency.
At Foxit, we strive to deliver products that help businesses optimize their document workflows , reduce costs , improve collaboration, and evolve with the fast-paced modern world. Our key messages reflect our core values. These messages guide our communications across all platforms and serve as the foundation for how we present Foxit to our customers.
Efficiency: Empowering Smarter Work: Foxit strives to eliminate friction and enhance collaboration in every document, enabling teams to spend less time managing documents and more time driving meaningful business.
Security: Trust at Every Touchpoint Security and compliance is foundational in everything we do. Data is protected at every step with enterprise-grade safeguards, giving our customers confidence and control without compromise.
Innovation: Redefining Document Experiences Foxit is a leader in the digital workspace. We deliver innovation products with AI-driven tools and future-ready features that transform how people create, share, and collaborate on documents .
Brand Voice
Foxit's brand voice reflects our commitment to delivering innovation with a human touch. It is clear, confident, and approachable—building relationships with customers while establishing our leadership in the PDF industry. Whether we're communicating with potential customers, partners, or current users, our voice remains consistent, ensuring clarity, credibility, and empathy at all times.
Clear and Concise: We focus on simplifying complex ideas, making sure our messaging is easy to understand and free of jargon. We prioritize customer benefits over technical details.
Supportive and Encouraging: Foxit speaks as a trusted partner, always ready to offer solutions that empower our users to achieve more. Our communication encourages progress and growth.
Authoritative but Approachable: We demonstrate our leadership and expertise in the PDF and document management space with confidence, while maintaining an inviting, conversational tone that resonates with customers.
Engaging and Conversational: We value interaction and dialogue, using our voice to foster relationships. Whether on social media or through customer support, Foxit is engaging and open to conversations.
Tone Guidelines
Our tone adapts based on context but should always reflect our personality and values:
Professional, Yet Personable: We maintain professionalism while ensuring our communication feels accessible and human.
Confident, not Condescending: We are knowledgeable in our leadership but stay humble and focused on delivering value for our customers.
Clear, Not Overly Technical: We aim for simplicity, avoiding overwhelming jargon and instead showcasing how our solutions improve document management.
Educational, Not Overly Salesy: We encourage action without applying pressure, always offering solutions in a helpful, customer-first manner, providing education to make informed decisions.