Logo
Overview
The Foxit logo is a cornerstone of our visual identity, representing the voice and values of Foxit Software, Inc. It serves as a unifying symbol across all forms of communication—digital, print, and beyond—demonstrating our commitment to delivering exceptional PDF experiences.
The new Foxit wordmark introduces a streamlined and versatile design, enhancing both recognition and memorability. Foxit's 2024 brand strategy includes making "Fox" and Fox imagery synonymous with the world of PDFs, distinguishing us in a mature , growing market. The logo ’s fox-tail-inspired "X" brings visual clarity and strengthens recognition, particularly at smaller sizes , ensuring the logo remains modern and adaptable across diverse platforms.
Retired Logos
To maintain the integrity and consistency of our brand identity, it is crucial to avoid using any retired logos, including the old main logo and the PhantomPDF logo. These designs no longer represent our updated branding and should not appear on any materials or communications. Adhering strictly to the current logo guidelines ensures a cohesive and professional brand presence.
Wordmark vs Icon
The Foxit logo has two approved versions: the primary wordmark and the icon. The wordmark serves as the default representation of the brand, while the icon may be used selectively to support recognizability in contexts where the full brand identity is already established.
The icon version, derived from the "X" in the Foxit wordmark and inspired by a fox’s tail, is reserved for use as a favicon or in situations where the broader brand context is clear.
Minimum Size
The minimum size for the logo should not be smaller than 0.25”/6.35mm on printed materials and 18 pixels on web pages.
Clear Space
Our brand identity scales fluidly across all applications by using the Foxit ‘X’ as our foundational unit of measurement. This method ensures all elements maintain a consistent and proportional relationship, from the smallest icon to the largest banner.
The ‘X’ is the Anchor: The width and height of the ‘X’ in the Foxit logo is our primary unit. Its size will determine majority of the proportional measurements.
Proportional Harmony: Every element is sized as a direct ratio or multiple of the ‘X’ width and height.
The Result: This system eliminates the need for impractical fixed measurements (like pixels or points) that are irrelevant in a multi-channel world. Our brand will always look cohesive, balanced, and intentional, regardless of the context.
Logo Placement
The placement of the Foxit logo is critical to maintaining strong brand visibility and recognition. Correct placement ensures that the logo is easily noticed while enhancing the overall design's clarity and balance.
Alignment: Our Guiding Principles Consistent alignment is a core element of our visual identity. It guides the viewer's eye and provides a clean, professional framework for all our communications .
Left-Alignment: The Standard
Text & Logo Justification: All text and logo placements should be left-aligned whenever possible.
Why: Left-alignment creates a clean, predictable line for the eye to follow, improving readability and establishing a sense of order. This is our primary alignment and should be used on all standard applications.
Center-Alignment: The Exception
Text & Logo Justification: Center-alignment is reserved for specific, deliberate applications where it improves the design.
When to Use: Use it for short headlines, pull quotes, or symmetrical layouts where it enhances the visual balance. For logo placement, it's appropriate for titles or as a standalone element on a single page or screen.
Avoid: Never use center-alignment for long paragraphs or blocks of text.
Right-Alignment: Not Permitted
Text & Logo Justification: Right-alignment is strictly prohibited for both text and logo placement.
Why: For left-to-right reading audiences, right-alignment makes it difficult to read and track each line. It appears unprofessional and undermines the clarity of the message.
Bottom-Placement: Not Permitted
The logo must never appear at the bottom of a composition, as this placement diminishes its prominence and disrupts the design’s visual hierarchy.
However, there is one exception: in organic social-media posts for Foxit X, the logo may be placed at the bottom of compositions. This exception allows for subtle branding in layouts where full logo placement is not ideal while maintaining a cohesive brand presence.
Tagline Lockup
The wordmark version of the logo may be locked up with our tagline, “Do More with Documents” as shown.
Co-Branding Lockups
Set co-branded logos next to or under the Foxit wordmark logo with a simple rule divider. The lockups you create depend on the shape of the partner logo and its brand standards.
For wordmarks, match the height of the partner’s letters to the height of the “X” in the Foxit wordmark. For logos that include icons or graphic elements, match their overall height to the height of the “F” in the Foxit logo. This ensures consistent alignment and proportional visual weight between the two logos.
For vertical lockups, stack the Foxit logo above the partner logo with a dividing rule between them. Align the partner logo to the center of the Foxit logo’s width to maintain visual balance. The same sizing principles apply — wordmarks equal to the “X” height, while icon-based logos are equal to the “F” height.
Logo Misuse
This is a quick guide of common mistakes to avoid when using the logo. Avoiding these misuses helps to ensure consistent use of the logo and keeps the integrity of the logo intact.
Don’t: Add a drop shadow to the logo.
Don’t: Put a stroke on the logo.
Don’t: Rotate the wordmark or icon.
Don’t: Stretch the logo horizontally or vertically.
Trademark Information
The Foxit logo is a registered trademark of Foxit Software, Inc. While the ™ symbol is not displayed in standard use, the logo remains protected under trademark law. Unauthorized use, reproduction, or alteration of the Foxit logo is strictly prohibited and may result in legal action.