Logo
Overview
The Foxit logo is a cornerstone of our visual identity, representing the voice and values of Foxit Software, Inc. It serves as a unifying symbol across all forms of communication—digital, print, and beyond—demonstrating our commitment to delivering exceptional PDF experiences.
The new Foxit wordmark introduces a streamlined and versatile design, enhancing both recognition and memorability. Foxit's 2024 brand strategy includes making "Fox" and Fox imagery synonymous with the world of PDFs, distinguishing us in a mature, growing market. The logo’s fox-tail-inspired "X" brings visual clarity and strengthens recognition, particularly at smaller sizes, ensuring the logo remains modern and adaptable across diverse platforms. Paired with our tagline, "Faster, Smarter, Better PDFs", it reflects our forward-thinking ethos and commitment to innovation and continuous improvement.
Retired Logos
To maintain the integrity and consistency of our brand identity, it is crucial to avoid using any retired logos, including the old main logo and the PhantomPDF logo. These designs no longer represent our updated branding and should not appear on any materials or communications. Adhering strictly to the current logo guidelines ensures a cohesive and professional brand presence.
Wordmark vs Icon
The Foxit logo has two approved versions: the primary wordmark and the icon. The wordmark serves as the default representation of the brand, while the icon may be used selectively to support recognizability in contexts where the full brand identity is already established.
The icon version, derived from the "X" in the Foxit wordmark and inspired by a fox’s tail, is reserved for use as a favicon or in situations where the broader brand context is clear.
Minimum Size
The minimum size for the logo should not be smaller than 0.25”/6.35mm on printed materials and 18 pixels on web pages.
Logo Clear Space
Clear space is the area surrounding the wordmark and the X icon that must be kept free of other graphic elements.
For the wordmark logo application, maintain a clear space that is equal to the width of the X.
Logo Placement
The placement of the Foxit logo is critical to maintaining strong brand visibility and recognition. Correct placement ensures that the logo is easily noticed while enhancing the overall design's clarity and balance.
Preferred Placement: The logo should be placed at the top of all designs for maximum visibility and brand impact.
Left-Aligned: The most effective and default placement, aligning with natural reading habits and ensuring consistency across layouts.
Centered: Ideal for balanced or symmetrical compositions, creating a clear focal point.
Right-Aligned: While less ideal due to natural left-to-right reading flows, right alignment may be used when it supports the overall layout and balance.
Tagline Lockup
The wordmark version of the logo may be locked up with our tagline, “Faster, Smarter, Better PDFs” as shown.
Co-Branding Lockups
Set co-branded logos next to or under the Foxit wordmark logo with a simple rule divider. The lockups you create depend on the shape of the partner logo and its brand standards.
Many logos contain a wordmark. In these cases, use the wordmark and align it to the baseline of the Foxit logo. For logos with other artwork, try to achieve the same visual “weight” as the Foxit logo.
For vertical lockups, stack the logos with a rule divider. Center align the partner logo to the width of the Foxit logo.
Logo Misuse
This is a quick guide of common mistakes to avoid when using the logo. Avoiding these misuses helps to ensure consistent use of the logo and keeps the integrity of the logo intact.
Don’t: Add a drop shadow to the logo.
Don’t: Put a stroke on the logo.
Don’t: Rotate the wordmark or icon.
Don’t: Stretch the logo horizontally or vertically.
Trademark Information
The Foxit logo is a registered trademark of Foxit Software, Inc. While the ™ symbol is not displayed in standard use, the logo remains protected under trademark law. Unauthorized use, reproduction, or alteration of the Foxit logo is strictly prohibited and may result in legal action.